Even though I've been pretty active with and supportive of Snapchat from the beginning, I had always thought of it as a fad that would die off pretty quickly. I also was quick to judge negatively any new features or modes of using the app - such as chat, stories, filters, etc.- assuming it was diluting the brand. At least so far, I have been incredibly wrong almost every time (other than the payment feature, that never really took off to my knowledge). It's pretty impressive how they've managed to not only stay relevant, but bring people into a content sharing platform that was initially a novelty and now a pretty major method of communication, at least with some people within my social circles.