"I always laugh when I see "fair trade coffee". Is it really fair trade? Do most people care about it?"
Some people do care. Enough for an ever-growing range of products that are part of the Fairtrade scheme.
In the UK, the Fairtrade logo is almost universally recognised by consumers because you can find fair trade products in just about every supermarket (obviously the number of products varies by supermarket, but even discount Supermarkets like Lidl and Aldi stock a few items).
One major supermarket in the UK (Sainsbury's) sources all it's bananas under the fair trade scheme.
Fair trade has its critics and perhaps the scheme fails at times to live up to its ideals, but it's still a scheme worthy of support. And I'm glad it's going strong (at least in the UK - I think other countries have their own versions).
Here's an excellent blog post from the Fairtrade foundation on some common misconceptions about fair trade
Some people do care. Enough for an ever-growing range of products that are part of the Fairtrade scheme.
In the UK, the Fairtrade logo is almost universally recognised by consumers because you can find fair trade products in just about every supermarket (obviously the number of products varies by supermarket, but even discount Supermarkets like Lidl and Aldi stock a few items).
One major supermarket in the UK (Sainsbury's) sources all it's bananas under the fair trade scheme.
Fair trade has its critics and perhaps the scheme fails at times to live up to its ideals, but it's still a scheme worthy of support. And I'm glad it's going strong (at least in the UK - I think other countries have their own versions).
Here's an excellent blog post from the Fairtrade foundation on some common misconceptions about fair trade
http://www.fairtrade.org.uk/en/media-centre/blog/2015/july/d...