This idea was around much earlier. See what Steve Jobs said in 1983 to John Scul...

cicero on March 31, 2016 | parent | context | favorite | on: Linux at 25: Q&A with Linus Torvalds

This idea was around much earlier. See what Steve Jobs said in 1983 to John Sculley, then CEO of Pepsi, to get him to come to Apple: "Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?" https://en.wikipedia.org/wiki/John_Sculley