I guess, when it's an excerpt from a different source, I feel like it's advertising? Like, if Wired were a journal I were paying for, having excerpts makes sense -- the editors found some piece they thought would work well in that issue, so they purchased a license for it and ran with it. But Wired? Given how much they complain about adblockers, their revenue from advertisements can't be that large to begin with, let alone large enough to share. My reasoning, right or wrong, was that the excerpt was placed primarily to drive sales of the book (and perhaps to get some clicks in the process).

In sum, it felt like I was being advertised to in an native format, so I called it native advertising.