This is kinda old news. HD DVD and Blu-ray are dead. Apple have already done away with old cludgy disk drives with the Air, people will download and stream. It's not rocket science.

DVD is certainly my last 'hard copy format'. After DVD, the natural progression is to go digital distribution.

I think perhaps Mr Cringely has overestimated the difficulty of plugging in a USB blueray drive and installing toast.

If people make their livelihood with technologies such as this (wedding videographers) it is unlikely that they'd be stymied by such a leap.

Cringley doesn't seem to have much of a track record with these predictions of his

i'm surprise that wedding video business is around $4billion !!! i dont think apple can afford to loose this market - but u never know, if economics of apple tv movie distribution is stronger (which i doubt) than other markets then apple will surely take time to introduce blu-ray.