But it makes a philosophical difference to the involvement of the company, of the people working on it and also a practical difference, because products and non-products have very different launch-requirements. You are perceiving Google as far more monolithic, than it really is; the difference between a product and a non-product is how different employees of the company interact. To the outside world, that might or might not have any meaning. But I feel for the original comment that I replied to, it does.