Agreed that it's an excellent novice program for strength training. They place a lot of emphasis on lifting with good form and proper technique. I feel that it's only effective for 3-4 months, but it can a build a solid foundation of strength for just about anyone.
Yeah - if you start as a New Year's resolution you're running that puppy out by the time the snow melts, but it is simple and fast enough to be rewarding with long, punishing hours in the gym, and by the time you've run the program out you should see enough gains that you have the urge to move onto an intermediate program.