Reading their FAQ they nicely pack what's going on in flowery language e.g. "Is the Swiss Media Software a Virus or Spyware?"
The Swiss Media Software is not a Virus and also not Spyware; it is not malicious and does not do harm to your computer, phone or tablet. The Swiss Media Software only observes the behaviour of Internet users that they have approved (this last sentence could be a bad translation by me).
That said the companies behind it; Net-Metrix and Intervista, are basically harmless - they produce consumer studies and are something like the "Nielsen" of Switzerland. The bigger risk here IMO is they themselves get hacked - knowing a little about Net-Metrix for example, I doubt they have the resources to properly protect their infrastructure.
I feel like the translation overstates the fine-grainedness of the consent a bit, it's more along the lines of "Swiss Media Panel is a consent-based [i.e. the user has consented to having the application running on their device] application that tracks the behavior of internet users"
Security and also how far they actually go in separating the tracked data from your demographic & potentially personally identifiable data is definitely a concern, next to the obvious issue of how informed one can consider the consent they get from their users...
Reading their FAQ they nicely pack what's going on in flowery language e.g. "Is the Swiss Media Software a Virus or Spyware?"
The Swiss Media Software is not a Virus and also not Spyware; it is not malicious and does not do harm to your computer, phone or tablet. The Swiss Media Software only observes the behaviour of Internet users that they have approved (this last sentence could be a bad translation by me).
That said the companies behind it; Net-Metrix and Intervista, are basically harmless - they produce consumer studies and are something like the "Nielsen" of Switzerland. The bigger risk here IMO is they themselves get hacked - knowing a little about Net-Metrix for example, I doubt they have the resources to properly protect their infrastructure.