Thanks, This makes sense. Also anything 'Bing' & Open source might be just the client for an Azure subscription.

This seems to be a true standalone open source project.

Confusingly, Bling Fire is part of the Bing search engine.

This is what happens when you let programmers name projects. I'm sure the product owners love this. /s

Names are hard. ;-)

>This is what happens when you let programmers name projects.

OK, this is pretty OT, but coders don't have a monopoly on bad naming. I worked on an internal project that had a unique and well recognized name within the company. Exec forced us to change it to an acronym that he liked but made no sense to anybody else.

Two years later, after the new name had finally caught on, he realized that the project didn't do what he thought and had been telling people. In order to save face, he created another project with _the same name_ so he could tell people that's what he meant all along.

So now there's one project that's had two different names, one of which overlaps with a separate-but-closely-related project. As you might imagine, this has not been confusing to anyone. But at least that executive only looks like a jackass to people who've been around long enough to watch this farce unfold.

Programmers may suck at naming, but at least they understand the concept of using distinct names for related things...

Good lord, executives are such a burden on Earth.

Its says Bling stands for "Beyond Language Understanding". They must be really good programmers.

Names are hard, but that’s no reason to bowl straight into the gutter. Calling it Bling is just confusing. That’s like McDonald’s selling a Big Mc. Oh wait...