Not a joke; it's a project for Newspaper Club (http://www.newspaperclub.co.uk/). There may be a PDF version once the costs of the print run have been covered.
+1 - I think I've been spoiled by Hackernews monthly having a pdf and a free html links. I did get some cool new blogs to look at : http://hackerspaper.com/issue-1/
I've bought the first issue because it looks like it has potential. But I really think you should get a PDF version out fast because its a bit pricey atm and PDFs are a lot more handy.