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> The first is spam and abuse

Opt in systems solve these in open social media platforms, but introduce their own vulnerabilities such as information/reality bubbles and difficulty in growing networks.

> The second is aggregation and discoverability Advertising takes many forms, including word of mouth.

> monetization This is true enough, but most content on the internet isn't monetized by the creator via the platform, and there are many examples of creators who monetize independent of the platform. It also depends on how low you want to go w/ what you call the platform. Some pay for a platform in order to monetize. I don't have stats on this, so maybe it's experiential bias.



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