Domino's was best when they sold only pizza and Coca-Cola. Just Coca-Cola. No diet, no Sprite, no other choices. No choice of crust. No choice of sauce. That's what they built their empire on.
I'd go further, actually, and offer only one size; cheese, pepperoni, or sausage. No half this or that -- if you want two different toppings, buy two pizzas.
The apps suck (and ordering on the phone can suck also) because there are too many choices and apps suck when they have to offer lot of choices. That's why Apple tries to eliminate choices and options wherever they can.
I actually delivered for Dominos in those days. The 30 minute guarantee was not the reason drivers were dangerous. Stores had a limited delivery area that was set up so that you could get anywhere in about 10 minutes at normal traffic speeds. Drivers were not punished for late deliveries; in most cases when that happened, you and the manger both knew it was going to be late before it left the store.
The reason some drivers were reckless is because there was a commission on each delivery (and you often got tips as well). The more you delivered, the more money you made. In reality it didn't amount to much because you can't really drive much faster than the prevailing average traffic, you burned more fuel and wore out your brakes and tires if you drove like an idiot, but some drivers did anyway. It was heavily discouraged by the managers, at least where I worked.
I'd go further, actually, and offer only one size; cheese, pepperoni, or sausage. No half this or that -- if you want two different toppings, buy two pizzas.
The apps suck (and ordering on the phone can suck also) because there are too many choices and apps suck when they have to offer lot of choices. That's why Apple tries to eliminate choices and options wherever they can.