As an iPhone user, allowing Apple Pay in your app is a HUGE boon. I absolutely hate filling out purchase forms; the one tap + Face ID experience is impressively polished. Even though I used PayPal in the chick-fil-a app originally, I have noticed that I order CFA more often since they added Apple Pay due to the smoothness of the experience.
Even seeing an Apple Pay button on a website increases my personal conversion because using it is so seamless. Do with that what you will.
The same could be said for Google Pay, but I would enjoy that experience more if it used biometrics for authentication instead of CVV, even though CVV is probably a more logical/secure choice.
As an iPhone user, allowing Apple Pay in your app is a HUGE boon. I absolutely hate filling out purchase forms; the one tap + Face ID experience is impressively polished. Even though I used PayPal in the chick-fil-a app originally, I have noticed that I order CFA more often since they added Apple Pay due to the smoothness of the experience.
Even seeing an Apple Pay button on a website increases my personal conversion because using it is so seamless. Do with that what you will.
The same could be said for Google Pay, but I would enjoy that experience more if it used biometrics for authentication instead of CVV, even though CVV is probably a more logical/secure choice.