Problem for Apple is that if it charges less then it shows that it can run the store for less than 30% in total - and what is true in NL is true everywhere else - which is not helpful for them in antitrust actions.
Burning goodwill and brand value while they do it though.
We know they can run it for way less because they disclose numbers in their earnings, and the Epic litigation turned up emails from Phil talking about this issue and going down to like 10%.
The issue is what’s the recourse and remedy? Go to Google/Android, which charges a comparable fee and tends to be less valuable?
Folks are getting their money’s worth on Apple’s ecosystem. But they somehow feel like they should just be getting more, just because. But apple doesn’t have a monopoly. They just have a good product.
Burning goodwill and brand value while they do it though.