Sure, me too. Annual plans are great. The issues here are:

1. All of the marketing language shown in the tweets present this as a monthly cost, rather than an annual commitment. This is deceptive. The other, truly monthly plans are default hidden on the plan selection page.

2. The enormous contract cancellation fee is buried inside the fine print.

Contrast this to the USA version: https://i.imgur.com/TDptfcI.png

Annual plan to me that you're agreeing to pay for the year. Disney did something similar, it was cheaper to sign up for a year. Typically you get 12 months for the price of 10.

The screenshot says you can have a full refund if you cancel before Feb 26th, assuming that holds, that's plenty of time to work out what's going on.

The US is clear, I've seen that setup several times. The UK one has several red flags

1) Free trial

2) "From" £x a month

3) It's Adobe

If a user will be on the hook for $300 when cancelling a contract, that should be made quite clear. The only hint that that lays buried in the fine print is small gray text intoning "avoid a fee" that gets shown after plan selection.

It's pretty clear Adobe has work to do on their sign up flow, here. That they've already done so on the US side makes it even more inexcusable, frankly.

Very first screenshot says "Starting At"

The point where you enter your email states "Annual Plan Paid Monthly", and "Cancel before 26th Feb for a full refund"

Maybe I'm just cynical, but I would expect if I were to sign up I would be on the hook for a full year unless I cancel before 26th Feb.

"I would expect" is not exactly a sterling commendation of how clear a sign up flow's terms are. The Creative Suite has a wide audience.

Maybe it's not entirely clear, but then you get several weeks to decide to cancel and pay nothing

Of all the dark patterns online, this is fairly low down the list.

But thats a monthly plan? I would pay monthly... an annual plan I would pay once per year... or is that their cunning terms - 'contract' rather than 'plan' kind of thing

A monthly plan would be one that you can cancel with a month's notice

An annual plan would be one you can cancel with a year's notice

The payment terms might be all in one, or in daily, weekly, or monthly amounts

No, the term of the plan can be separate from the terms of payment.

Auto insurance is usually a 6-month plan you pay monthly. Some are easier to cancel/change mid-term than others.

Mortgage is an X-year plan you pay monthly.

Auto loan is an X-year plan you pay monthly.

This is fairly standard stuff.