I think it is less a matter of intent and more a matter of incentives. McDonald's is probably perfectly happy to be selling more ice-cream and make money that way. But they just don't care about maintenance (franchise reasonability) and it isn't impacting the bottom line significantly, so nobody really wants to fix the contracts and/or vendor performance issues. If there was a better competitor out there, McDonalds might use them, but they just don't care enough (meaning aren't incentivized enough) at the corporate level.