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One of the easiest and most powerful actions you can take to change attitudes towards acceptable behaviour in a community is, unsurprisingly, to immediately express disapproval whenever undesirable behaviour happens in your presence.

It's Frown Power. It's effective. Sqoot engaged in some pretty douche-y sexism in the e-presence of thousands of people, and thousands of people are expressing disapproval back at them. It's a safe bet they'll get the message that doing things like that in the future is undesirable, because having people vociferously disapprove of you isn't a pleasant experience.

It might not fix the attitudes of the people who wrote that line, but if it discourages the expression of those attitudes, the culture will radically change in a quite short period of time regardless of whether or not those individuals ever get a clue.

(Incidentally, comparing Sqoot getting told off on twitter and losing some sponsors to minorities being murdered because of their race is more than needlessly hyperbolic).



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