I think, if as a business you have not bought your likes, then they do imply something.
For example, some of our competitors have around 10 times to 50 times the likes as us. But the difference in reactions to a post we might make is no where as much - they could be just 1.5 times to 2 times or even less.
Also, businesses indulging in purchasing likes, to showcase their fan base(really?) has perhaps contributed a lot to FB Ad purchase so far. So the past year or so, can be called the 'like' wave of FB/Social. The future is interesting!
For example, some of our competitors have around 10 times to 50 times the likes as us. But the difference in reactions to a post we might make is no where as much - they could be just 1.5 times to 2 times or even less.
Also, businesses indulging in purchasing likes, to showcase their fan base(really?) has perhaps contributed a lot to FB Ad purchase so far. So the past year or so, can be called the 'like' wave of FB/Social. The future is interesting!