Auto filter for sources, downrank sources you dislike, sort results by recency, have an engine that actually respects what country or language you're trying to search into, and finally present results visually the way you want them.
It's worth trying to use it actively for a month or so, and you'll see if you need it or not. I would not to back to google even if Google paid me.
Is that his device or his search term? Either way, my view of the internet is probably different than the average with pihole + ublock. Three pages of ads is kind of unbelievable.