Feels like we are entering a better era. Apple probably knows if they don’t clean up their act, it’s going to bring in regulations which will be out of their control. Better to preempt the regulations and just make reparability a focus.
I think it also matters for them, since they sell a ton of Apple Care+ subscriptions. That wouldn't be profitable if it was a PITA to replace the battery or the screen, so this ends up being a win-win.
More likely to be Apple’s giving in to the inevitability of right to repair laws and their emphasis on ecological friendliness. Otherwise, you’d see more Android phones becoming more easily repairable.
It doesn't seem to have been a priority for them, but we'll have to see if this shows up in their marketing.