There's a lot of advanced home insulation out there. In theory, buying expensive insulation is much better than making energy cheaper, because you only pay for the insulation once, and then save money indefinitely from it. But most people don't re-insulate their homes (or try to find cold-spots, seal leaks, etc). Despite the fact that we have more efficient insulation, it hasn't driven up demand for insulation. Why is this? The idea that efficiency == increased demand is a logical idea. But humans aren't logical.
We have more efficient hardware, so we should be seeing hardware everywhere. But actually we all use the same amount of hardware we did 20 years ago. We all have a desktop, a laptop, a smartphone, a modem, hell even a computer watch, like we did 20 years ago. But they're more efficient now.
Where we do see more hardware now, is in pre-existing appliances, like fridges, TVs. And why is there more hardware? Sometimes it's just a remote control ("turn off TV"). But more often, the increase in adoption follows a specific motive: like figuring out that they could sell ads or subscriptions through it. And the hardware itself is not what's making the ads work: it's the software, that collects the information, feeds it to companies over networks, lets them data-mine it and sell it continuously. Both of these are just serving a human interest to make more money through the creative use of surveillance and marketing. And honestly, most of this could've been done with hardware and software 20 years ago. But because it's in vogue now, we see more of the hardware and software now.
We are comforted by coming up with an explanation that makes logical sense, like the paradox. But the paradox applies most when it coincides with an unrelated human interest. What motivates us is not A+B=C, but a combination of different calculations that sometimes involve A and B, and incidentally add up to C.
We have more efficient hardware, so we should be seeing hardware everywhere. But actually we all use the same amount of hardware we did 20 years ago. We all have a desktop, a laptop, a smartphone, a modem, hell even a computer watch, like we did 20 years ago. But they're more efficient now.
Where we do see more hardware now, is in pre-existing appliances, like fridges, TVs. And why is there more hardware? Sometimes it's just a remote control ("turn off TV"). But more often, the increase in adoption follows a specific motive: like figuring out that they could sell ads or subscriptions through it. And the hardware itself is not what's making the ads work: it's the software, that collects the information, feeds it to companies over networks, lets them data-mine it and sell it continuously. Both of these are just serving a human interest to make more money through the creative use of surveillance and marketing. And honestly, most of this could've been done with hardware and software 20 years ago. But because it's in vogue now, we see more of the hardware and software now.
We are comforted by coming up with an explanation that makes logical sense, like the paradox. But the paradox applies most when it coincides with an unrelated human interest. What motivates us is not A+B=C, but a combination of different calculations that sometimes involve A and B, and incidentally add up to C.