If that marketing works on anyone they need to be examined. McDonald's is the definition of machine repeatability.

Except with pickles. They never get the pickles on the actual burger.

>Except with pickles. They never get the pickles on the actual burger

there should be some sort of named law (in the "law of headlines" sense, not legal sense) about mcdonalds and pickles.

i dont like pickles. i ask for no pickles. i always receive pickles. the people that want them? too bad, they put them on mine instead apparently

One of the benefits of the move to app ordering is that I know for certain the order-taker got it right. And I can bookmark the custom order for later reuse.

Now it's just down to the kitchen to fulfill the order correctly, and while it's not 100% it's a lot, lot better.

It's always the kitchen for me across food places (in Australia). Ending up with pickles when I removed them. Ending up with coke zero instead of coke. But the worst is ending up with anything mock meat!

McDonalds once forgot to actually put the patty on my burger. No idea how they managed to do that.

Do you think that kitchen was using a robot to build the burgers?

And of course whoever set up the menu on the app to have programmed in the appropriate option in the first place.

Once I ordered extra pickles and I got them - in a vertical stack of about 6 pickles.

Imagine ordering online late a night from a hotel room and the MCD missing my required condiment ketchup with the order.

It also makes them appear larger, there's so much in there the bun can't contain it all.

That's my guess, too. I live in Japan and eat at fast food places from time to time. One feature of McDonald's is that the food preparation area is almost always visible from the customer area; I can see the people assembling the burgers, handling the fries, etc. At Yoshinoya and other domburi places, even though the shop is much smaller than a McDonald's, I am usually unable to see the person actually putting the rice and toppings into the bowls.

I suspect that efficiency of layout is the top priority in both cases, but I wouldn't be surprised if McDonald's is also consciously trying to show that their food is human-prepared, both in the store design and in their food photos.

It's about communication, the cashier needs to be able to shout "I need a Big Mac no pickles" and have the grill person hear it.

The new ones near me now have touch menu that customers enter and swipe payment instead of cashiers and the grill area is no longer visible.

Biggumakku!