That's Uzi Nissan. When I lived in Raleigh, he was my ISP as he was one of the few people who supported channel-bonded ISDN connections (at the time).

Cool guy, but I have to admit he messed up when he started accepting ads on the site. The ad network (LinkExchange?) immediately started running automobile-related ads, and that's when the lawyers for Nissan Motors pounced.

That's pretty nutty! Looks like he has been battling it out in court for well over 10 years - http://www.digest.com/Big_Story.php

2.75+ million dollars in attorneys' fees defending the domain.

Makes me wish I had the foresite to register pledge.com

Damn you Johnson and Johnson!