Imagine you're the CEO of a business that is bleeding cash left, right, and center, and someone comes to you with a plan that will reduce your revenue 20% while reducing your costs 50%. You don't think you'd consider that plan even for a second?
I'm not saying such a plan would work for USPS, and definitely not saying Outbox could have brought that sort of value proposition to USPS, but reducing revenue is not always a poor business decision.
