>I'm one of those developers who thinks that marketing in general is 'scummy' and this article has done nothing to change that perception. I'm willing to acknowledge that there can exist marketing that is not scummy but it's hard for me to think of real world examples.
If you cannot understand it as it is already, you'll only understand it when you stop being merely a paid developer and become a developer that needs to sell the software he writes.
"If you build it they will come" does not hold. The best product can fail (and often has) because people have not known about it, or it was not presented to them in an appropriate way. That's what marketing does.
If you cannot understand it as it is already, you'll only understand it when you stop being merely a paid developer and become a developer that needs to sell the software he writes.
"If you build it they will come" does not hold. The best product can fail (and often has) because people have not known about it, or it was not presented to them in an appropriate way. That's what marketing does.