Are you sure? I agree that if any individual media outlet stopped accepting ads, it would kill them; but that's because their competitors would still accept ads. Given a choice between a media outlet with ads and one without ads, consumers will choose the one with ads, because they won't have to pay (as much) for it directly. But it's possible that if ads were banned across the board, and consumers only had a choice between paying for media or not having access to media, they would choose to pay.
> This kills the media.
Are you sure? I agree that if any individual media outlet stopped accepting ads, it would kill them; but that's because their competitors would still accept ads. Given a choice between a media outlet with ads and one without ads, consumers will choose the one with ads, because they won't have to pay (as much) for it directly. But it's possible that if ads were banned across the board, and consumers only had a choice between paying for media or not having access to media, they would choose to pay.